Chinook Country Tourist Association has a close partnership with City of Lethbridge in the operation of two Visitor Information Centers in Lethbridge. Our visitor information Specialist is some of the best trained staff in the industry and sees over 50,000 visitors annually.

Chinook Country Tourist Association is an advocate for the tourist industry of Southwest Alberta. We believe in the importance of tourist community development, historical preservation, cultural identity, and economical growth. We actively work support tourism development in all sectors and assist development in emerging areas. New opportunities we are currently involved with include Agricultural Tourism, The Canadian Badlands Marketing Initiative, the Cowboy Heritage Tourism Innovation Partnership and Aboriginal Tourism.