Chinook Country, as a region, borders British Columbia and Montana and extends north to Calgary city limits, following the Bow River east and including Writing-On-Stone Provincial Park.

Chinook Country Tourist Association is governed by a volunteer Board of Directors elected annually from within the membership. Each director contributes a variety of skills and qualifications to the association, ensuring the needs and goals of the entire region are encompassed in the association business plans and long-term vision.

Chinook Country Tourist Association coordinates many successful marketing invites annually. Our feature campaign, “Be a Tourist in your Backyard,” is a multimedia, cross-promotional campaign covering all of Southwest Alberta. Our other promotions include the publication of a number of maps and guides, representation at consumer trade shows, television, print and radio advertising, and promotion of Southwest Alberta as a destination to Tour Operators.

Chinook Country Tourist Association has a close partnership with City of Lethbridge in the operation of two Visitor Information Centers in Lethbridge. Our visitor information Specialists are some of the best trained staff in the industry and help over 50,000 visitors annually.

Chinook Country Tourist Association is an advocate for the tourist industry of Southwest Alberta. We believe in the importance of tourist community development, historical preservation, cultural identity, and economic growth. We actively support tourism development in all sectors and assist development in emerging areas. New opportunities we are currently involved in include Agricultural Tourism, The Canadian Badlands Marketing Initiative, the Cowboy Heritage Tourism Innovation Partnership and Aboriginal Tourism.

Aims and Objectives:

· To provide leadership in the marketing of Southwest Alberta as a region.

· To support community, cultural, educational and recreational endeavors resulting in the attraction of tourists to Chinook Country.

· To work co-operatively with all level of government and the private sector in the establishment and the improvement of tourism facilities, services, and attractions

· To develop and strengthen relationship in the Chinook Country region

· To raise the profile of Chinook Country

“It has been said that Chinook Country has the second densest area of tourism product in Canada!”